# United States ESRB M Checklist

Region variant: `RegionVariant.US.ESRBM`  
SKU tag: `SKU.US.ESRBM`  
Build macro: `RegionVariant`  
Last verified: 2026-06-12  
Source URL: <https://www.esrb.org/ratings-guide/>

- Rating-board submission: submit the standard-ship build through the ESRB
  long-form questionnaire with disclosure of intense violence, blood and gore,
  strong language, suggestive themes, in-game purchases, and user interaction.
- Content policy: standard ship — no gore restriction; full Fatality and X-Ray
  presentation as authored.
- Streaming patch: the T-rated streaming-safe patch swaps gore-heavy finishers
  and strong-language VO per the `streaming_safe_patch` content profile.
- Store-page copy: display the ESRB M (Mature 17+) rating mark, content
  descriptors, and interactive elements (In-Game Purchases, Users Interact) on
  every US store page.
- Marketing assets: US trailers and screenshots may show rated content but must
  carry the ESRB rating slate per ESRB advertising guidelines.
- In-game text: externalized strings must not promise content the rating
  disclosure did not cover.
- Store flow: age-gated presentation for M-rated purchase per platform rules.
- Runtime: boot assert compares the installed US SKU to
  `RegionVariant.US.ESRBM`.