Fighting Game · Guides & deep dives

V2 Live-Service Calendar Operations

live-ops owners have signed the event.

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@maat/strategy remains the source of truth for live-service planning. V2 publishes the projected player-facing calendar at apps/v2/web/calendar/ and the in-game roadmap widget consumes the same projected contract.

Publication Rules#

  • Publish a six-month forward calendar with confirmed, planned, and exploratory tier flags.
  • Use confirmed only after production, localization, legal, platform, and live-ops owners have signed the event.
  • Use planned for scheduled work that still carries normal certification, licensor, or partner risk.
  • Use exploratory for events that need partner approval, family or estate consent, certification capture approval, or design review.
  • Every calendar shift requires a community announcement, the reason for the shift, and an in-game roadmap update.

Seasonal Themes#

The seasonal rotation covers every month:

  • January-February: Lunar New Year
  • February: Valentine's
  • March: International Women's Day
  • April: Easter / Cherry Blossom
  • May: Star Wars Day, with licensor approval or a generic space-opera fallback
  • June: Pride Month
  • July: Summer Festival
  • August: Anniversary
  • September: Back-to-Training preseason
  • October: Halloween / Dia de Muertos
  • October-November: Diwali
  • November: Thanksgiving
  • December: Winter Holiday / Hanukkah / Christmas / Kwanzaa

Every seasonal event must include themed cosmetics, localized messaging, and a per-region disablement option for themes that are culturally inappropriate in a given territory.

Anniversary And Retrospective#

Year-1, Year-2, and Year-N anniversaries include one free fighter, one free stage, one free cosmetic bundle, launch throwback events, an anniversary livestream with roadmap reveal, and an active-player commemorative profile flair.

The year-end retrospective publishes hours played, fighter pick rates, tournament highlights, charity totals, and shipped content drops.