Region variant: RegionVariant.US.ESRBM
SKU tag: SKU.US.ESRBM
Build macro: RegionVariant
Last verified: 2026-06-12
Source URL: https://www.esrb.org/ratings-guide/
- Rating-board submission: submit the standard-ship build through the ESRB long-form questionnaire with disclosure of intense violence, blood and gore, strong language, suggestive themes, in-game purchases, and user interaction.
- Content policy: standard ship — no gore restriction; full Fatality and X-Ray presentation as authored.
- Streaming patch: the T-rated streaming-safe patch swaps gore-heavy finishers
and strong-language VO per the
streaming_safe_patchcontent profile. - Store-page copy: display the ESRB M (Mature 17+) rating mark, content descriptors, and interactive elements (In-Game Purchases, Users Interact) on every US store page.
- Marketing assets: US trailers and screenshots may show rated content but must carry the ESRB rating slate per ESRB advertising guidelines.
- In-game text: externalized strings must not promise content the rating disclosure did not cover.
- Store flow: age-gated presentation for M-rated purchase per platform rules.
- Runtime: boot assert compares the installed US SKU to
RegionVariant.US.ESRBM.