This document implements section 77.5 and 77.7. It is paired with the production
contract at V2/ue/Content/V2/Production/ProductionOps_V2_Contract.json.
Character IP and NIL#
Original character clearance includes trademark filing, copyright registration for design and name, design bible archival, and legal signoff before marketing use.
Licensed guest character contracts include IP-holder license, territory, term, royalty, platform rights, online suspension clause, controversy response clause, and contract-termination removal workflow.
Real-world fighter and performer NIL rights include term, scope, residuals, credit language, hide-on-request, estate contact, and patch-level content visibility controls. Requests are routed through the AJA consent/NIL ledger and Themis rights tracker before publishing.
Stunt performer credit and residuals are linked to each mocap shoot. Performers can choose on-screen credit, billing name, or private ledger-only credit.
Publicity-rights review covers US, EU, UK, Japan, and Korea. Territory-specific restrictions are recorded before assets are assigned to region SKUs.
Retired or deceased athlete likeness handling uses an estate-managed opt-out flow. The account services layer can hide affected content by region and by license scope without changing deterministic gameplay data.
Music and SFX rights#
Music contracts cover mechanical, sync, master, game-use, trailer-use, streamer-visible, soundtrack-release, and localized-remix rights. Sample clearance is mandatory for any hip-hop track with samples.
SFX libraries are accepted only when commercial-use rights are clear and no royalty-bearing terms enter the shipping build.
Brand placement policy#
Brand integrations are allowed only in World Tour, Def Jam Story, MyCAREER, and Battle Hub surfaces where the design, legal, accessibility, and cultural review signoffs agree that the placement is cosmetic and disclosed.
Rules:
- No gameplay stat advantage.
- No undisclosed paid placement.
- No age-inappropriate product category in minor-visible regions.
- No exclusivity that blocks platform holder requirements.
- No per-region visibility without legal and cultural review.
- No ad-tech tracking inside deterministic gameplay.
Partner contracts#
| Partner | Surface | Term | Exclusivity | Region cap | Disclosure |
|---|---|---|---|---|---|
| Atlas Energy | World Tour billboards | 24 months | Non-exclusive beverage | 35% of eligible placements | In-game brand disclosure |
| Kestrel Sneakers | MyCAREER gear | 18 months | Non-exclusive footwear | 30% of eligible placements | Store and item disclosure |
| Pulse Headphones | Battle Hub kiosks | 18 months | Non-exclusive audio hardware | 25% of eligible placements | Hub signage disclosure |
| Metro Transit | Def Jam Story venues | 12 months | Venue-only | Region-local | Venue placard disclosure |
Each partner contract records usage-right term, exclusivity terms, visibility cap, region list, creative approval SLA, takedown terms, and accessibility text requirements.